Did you know that lead generation is used by 67% of businesses as the top strategy for content success? The most important step in lead generation is enticing your leads to follow you into the funnel. It involves providing information and collecting the visitor’s details. Marketers work day and night to develop strategies that would […]
Business
How to Write Your Brand’s Marketing MessageWhat is brand messaging? Often, people don’t know how to answer when asked this question says Paul Haarman. So, let us make it clear for you: It’s the art of putting the right words together to communicate your brand’s essence to potential customers. In a perfect marketing world, all brands could sit with their potential […]
Business
How to Write for an Online Magazine to Get More ViewsEngage! People click, stare, blink, scroll, cough, blink, and casually walk away. The missing pieces in your magazine’s puzzle could mean the difference between an eye roll and reading till the very end. Digital magazine content is becoming trickier day by day. There’s a lot of information out there that everyone has heard and probably […]
Business
Design or Copy – What’s More Important for Your Business’s Landing Page?In their frantic pursuit of marketing success, many brands and entrepreneurs chase after what’s trending ― whether it’s online video, SEO, or social media ― in the effort to get attention and drive traffic to their landing pages. The “buzz” of getting more views and clicks gets to them, and they forget the most important […]
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Instant Lead Generation – Try These Tips to Get More CustomersAlright, we admit that we misled you with the word “instant” in the title, but that was not our intention. See, what we did there ― with a simple word, we attracted you to click on the link and read our blog. That’s how you instantly capture leads says Paul Haarman! So, while there’s no […]
Business
How to Improve Your Content MarketingThe content marketing game has changed. Not only do you need to develop relationships with customers but also work on retaining them or you will forever be measuring the behavior patterns of new customers. To enhance your user base and give the customers what they are looking for, you need to engage with them intimately […]
Business
How to Pick the Right Target Audience for Your ProductLaunching a new product comes with a lot of risks. Not only do you need to understand the market landscape but also figure out your target audience so that you can focus your marketing efforts in the right place. This will prove to be cost-effective as you will be able to successfully offer your product […]
Paul Haarman
Paul Haarman- 23 things to consider before quitting your job to start a businessIt’s not easy to make the decision to leave your job and start your own business explains Paul Haarman. But if you’re feeling antsy and ready for a change, it might be just what you need. Here are 23 things to consider before quitting your job to start a business: 1. Do your research. Make […]
Paul Haarman
Paul Haarman- 20 tips for starting a successful online businessStarting your own online business can be a daunting task. But with the right tools and knowledge, it can be a very profitable venture says Paul Haarman. Here are 20 tips to help you get started on the right foot: 1. Choose the right business model: There are many different business models you can choose […]
Paul Haarman
Paul Haarman- 16 signs it’s time to quit your day job and start your own businessAre you feeling stuck in your day job? Are you tired of working long hours for little pay and no recognition? If so, it may be time to start your own business says Paul Haarman. Here are 16 signs that it’s time to quit your day job and start your own business. 1. You’re bored […]
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