In view of the recent events surrounding a post by a vlogger named Tanya Burr, where a screenshot of a private conversation between her and a friend was posted online and sent to the media causing Tanya to lose over 3 million subscribers on her channel, it has forced social media users to look at […]

“How do I get more customers?” This is a common question that a marketer may ask himself. It doesn’t matter if you’re new to marketing or have been doing it for years, this question always remains on your mind explains Paul Haarman. New marketers might believe that the answer lies in having better products and […]

The purpose of this article is to provide insights on what items should be included in the guarantee says Paul Haarman. Guaranteed service levels are usually related to some type of product or service that is not meeting expectations for some reason, and the company providing the service wants to do right by its customers […]

As a business owner, you know that the three most important things in your life are your employees, your customers, and your products says Paul Haarman. Yet even with the best intentions to treat all parties well, sometimes businesses go out of their way to do just the opposite. The following list comprises those “third […]

Customer churn is a problem we all deal with. Some of our customers leave and we never even know why. This article will explore the top 10 reasons customers churn so you can see if your business experiences any of these common issues says Paul Haarman. 1: Your product isn’t solving their problems. A customer […]

Failing to keep customers is the fastest way for a company to die explains Paul Haarman. One of your company’s main goals should be ensuring that customer relationships are maintained and hopefully even strengthened over time. Here we discuss some signs that you might be failing at this: 1. You don’t know your customers: This […]

We all know that repeat customers = more business. But how can we make it easier for our customers to buy from us again and again? Hint: It’s simple, REALLY simple. And they’ll love you for it. I’m going to tell you and story of a man I met at the gym one evening… The […]

How do you approach your customers? Are you friendly and polite or is it more along the lines of getting out of my face? You may think that this doesn’t matter, but it can make a huge difference. Customers who are treated well will be loyal and spend more money over time, but if they’re […]

Before launching a business or product, you should always determine the type of clients that are likely to buy your products/services says Paul Haarman. Let’s take an example. Every year, thousands of entrepreneurs launch new businesses in the form of cybercafes. Many entrepreneurs invest millions of Naira in setting up these cybercafes across Lagos state […]