Social media success is the new SEO –
All of your customers are using social networks like Facebook and Twitter to search for products, share experiences with their social graphs, and voice complaints explain Paul Haarman. If you’re not taking advantage of this enormous consumer trend by building an active presence on these sites yourself or partnering with businesses that are, you’ll miss out on countless sales opportunities. Don’t wait until it’s too late.
Revenue will come from outside your four walls –
Many small retailers still believe they can rely solely on traffic within their brick-and-mortar stores to generate sales online. It won’t work in 2022 because people just don’t have the time or patience to wander the store looking for the items they want. Partnering with other businesses in your industry, or simply adding eCommerce functionality to your brick-and-mortar store, will be essential to providing consumers with an easy shopping experience that generates revenue.
Your website needs a refresh –
No one wants to buy from a boring business. Most of the web pages you have today were designed in 1999 and haven’t been updated since then. If you’ve fallen behind on design trends, it’s time to bring in a designer who can give your site the visual appeal it deserves says Paul Haarman.
Ebooks are old news –
If your company is still focusing all its marketing efforts on delivering PDFs through email, you’re missing out on sales. Consumers today want multimedia experiences on their mobile devices. That means video and audio content, interactive infographics, and more.
Your competitors are gunning for you –
The new breed of competitor isn’t just your neighbor across the street anymore — it’s global businesses that don’t have to pay state taxes, local rent or utility bills (like utilities and insurance). You’ll need to find a way to keep up with these digital behemoths if you want to stay in business.
Social media is your BFF –
Your social media efforts should not be about selling products; they should focus on building relationships by engaging with potential customers and answering questions within your industry. Look at Facebook pages like Southwest Airlines or Chipotle — they’re not selling anything. Instead, they’re exciting their customers and giving them a reason to return to the page again and again.
Your employees aren’t using mobile devices –
One of the most important sales tools your business has is your website, but if your employees don’t know how to use it or can’t access it from mobile phones or tablets, you need to put a stop to that ASAP explains Paul Haarman. If there’s any way for your company to go paperless in 2022, do it! And be sure everyone is up-to-date on what’s new and available for workers right now so you don’t fall behind.
You’ll pay with plastic instead of cash –
Most people don’t carry cash anymore. In 2022, you won’t either.
It’s all about the email –
Email marketing is going to take a top spot in your overall strategy in 2022. Email remains a powerful communication tool that not only keeps customers up-to-date with what’s happening at your business but also educates them on new products and services available. Since most consumers use their inboxes as their central hub for information these days, this is where you’ll need to direct some of your attention if you want to get ahead of the game.
Privacy policies will get even longer –
Your website will be on autopilot –
A version of artificial intelligence (AI) designed for business purposes known as narrow AI is the future of web design and SEO optimization says Paul Haarman. Businesses will use this technology to make initiatives like “predictive marketing” possible by automatically adding keywords based on customer search habits without human intervention. This technology is already being used today, so make sure your site isn’t left behind!
Virtual reality takes over –
You may have noticed an uptick in 360° images, but what you’ll see in 2022 is 360° video — and 3D videos, too! Virtual reality (VR) allows people to see your products from every side before they buy them. Getting the word out about this new kind of content will be a challenge, but it’s one that will pay off big time for those who do it well.
To make your online business more profitable in 2022, you’ll want to hire an expert. Who can guide you through the changes. Once you combine a great website with effective content marketing and social media strategies. You’ll be on your way to success.