Paul Haarman: 7 things you can do to sustain business growth

Business growth is an ongoing process where the main objective of every business is to grow explains Paul Haarman. Sustaining this growth would be a huge challenge if proper steps are not taken. If you are looking for sustainable growth in your business,

Here are 7 things you can do that would help your business reach new heights!

1. Market penetration:

To sustain your business growth, it is important to market your product or service in order to increase its reach. Knowing your customers, their needs, and the problems they are facing will help you define a strategy for market penetration. You need to understand what is stopping these people from buying your products or services and use that information to effectively capture new customers.

2. Pricing:

Pricing is very important in sustaining your business growth because it helps you define your target audience and plan promotions accordingly says Paul Haarman. You need to ensure that the price you set for your products or services does not deter potential customers away but also does not make it unaffordable for the masses.

3. Quality:

Sustaining your business growth also means maintaining the quality of your products and services. People won’t come back to you again if they had a bad experience with you once, so it is important that you provide them with the best services or products. It’s difficult but not impossible, so requires more effort in terms of money and time in order to deliver a quality end product.

4. Distribution:

When you grow, your focus shifts from the local market to the regional and national markets because this would increase your reach and help you sustain business growth. To achieve results efficiently, you need to ensure that your products or services are available at different locations to increase their reach.

5. Feedback:

The best way to know what your customers want is by asking them through surveys, interviews, and feedback forms. This method will help you improve the products or services you offer and make it more appealing to customers if they are able says Paul Haarman. In addition, this would also let you know where you stand in terms of competition.

6. Research:

In order to sustain business growth, you need to study your competitors and understand what they are up to. It is important that you keep a tab on the market conditions as this will help you know about potential opportunities and threats. Knowing more about your competitors will also help you develop innovative products or services to stay ahead of them.

7. Innovation:

In order to sustain your business growth, you need to be innovative and come up with new ideas that would excite customers. This could be in the form of products, services, marketing campaigns, or delivery methods. If you are not constantly innovating then you will quickly fall behind in the race and lose customers to your competitors.

Here are some FAQs recently asked by people who run small businesses. These FAQs will help you understand the basics of starting and running your own business.

1) How to start a business?

Starting up your own business is easy but difficult at the same time. It’s easy because all you need to do is just have a plan, some capital and execute it efficiently. However, it is difficult because you need to be innovative and able to make decisions quickly during the initial stages where there are a lot of risks involves.

2) What is GST?

GST or Goods and Services Tax is a type of tax levied by the government on almost every product and service that we buy. However, most products like books, some medicines, etc. are exempted from GST. Even restaurants that don’t serve alcohol are also exempted from GST, which means they can set off tax paid on inputs with final taxes.

3) How to reduce costs in a business?

Costs play an important role in reducing the profit of any business so it is very essential for businesses to reduce their costs as much as possible. You can reduce your cost by buying goods from local suppliers instead of purchasing from outside, keeping a track of your bills and expenditures, etc.

4) What is the difference between sole-proprietorship and partnership?

A sole proprietorship is a business that does not have any partners as the business owner takes full responsibility for the business’s profit or loss explains Paul Haarman. A partnership on the other hand is a group of people who have come together to form a business with shared responsibilities. A partnership could be registered or unregistered depending on whether they need to pay taxes or not.


Starting your own business is not an easy task but it can be with hard work and patience. You need to put in the effort to achieve your goals no matter what obstacles are in your way. A small business will flourish if you follow the tips mentioned above and use them wisely for your benefit.

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