Paul Haarman explains How to Use Twitter in Your Job Search

Twitter is just one of many social media sites that are now being used by job seekers says Paul Haarman. These sites offer a great platform for job seekers to connect with potential employers, networking opportunities, and other professionals in their field. With the increase in popularity of these social media sites among job seekers comes the growing number of jobs available through this medium. Companies are now using Twitter as an additional advertising tool, which also means more employment opportunities for those searching for work!

While LinkedIn is still considered the most popular social media site among companies looking for employees, Twitter is quickly becoming a close second. This could be because it’s considered to be less professional than LinkedIn or it may simply be that Twitter offers other forum employers can attract new talent. For example, even if you are not actively looking for a new job, following your favorite company could lead them to discover your profile and bestow upon you an employment offer!

Twitter is another way companies can attract talent. The longer they stay on Twitter, the more exposure they give themselves; this may intrigue hiring coordinators who see that someone is active on their account every time they log in. With Twitter becoming more popular among employers, it should not be left out of the job seeker’s arsenal!

The best way to use Twitter in your job search is to create a strategy. Here are a few tips on how to get started:

1. Follow companies you are interested in working for.

This is the simplest way to start using Twitter for your job search. When you follow a company, they will be more likely to follow you back and may even retweet or favorite some of your tweets. This interaction could lead to an employment offer! It’s also important to keep in mind that many companies use Twitter as a platform to announce new job openings, so following them is a great way to stay up-to-date on their latest recruiting initiatives.

2. Use keywords related to your industry.

Twitter is a great way to find people you may not have ever met who could help you get a job in your line of work. People often tweet and retweet things related to their industry, so it’s important to be active on Twitter while using specific keywords that are related to jobs in your field. This will expand the number of people following you and put yourself out there for other companies looking to hire someone with your expertise.

3. Tweet relevant articles and information about current topics within your industry/field.

People love engaging with interesting content; tweeting articles or tweets from other professionals is a great way to make connections! Try tweeting something at least once a day (if not more) and see how many followers you attract as well as potential employers interested in hiring you explains Paul Haarman.

4. Use #hashtags to increase your visibility among recruiters.

Many people use hashtags when tweeting; this is a great way to find people in your industry who are also actively tweeting about it! For example, if I was looking for a job within the fashion industry, I would absolutely search Twitter for posts using #fashionjobs or #styleguru. This is especially helpful because recruiters will often use these same keywords. Along with their company name. When promoting jobs they’ve posted on Twitter. So there’s no better way to make sure you’re seen by them than to be active yourself!

5. Shake things up with some creativity!

One thing that separates Twitter from other social sites is that. People can make use of images or videos in their tweets says Paul Haarman. You can add some excitement to your tweets by inserting a photo from an event. Make a cool infographic about something related to your line of work. Posting a funny video from YouTube, etc. People love seeing this and they may retweet it to share with others!

6. Don’t just tweet for the sake of tweeting; ask questions and respond when potential employers reach out to you!

When you follow companies on Twitter and interact with them on a regular basis (especially if you retweet or favorite some of their posts). Eventually, they might send you a direct message asking for more information about yourself or wondering. If you would be interested in applying to one of their open positions. Use this time wisely and send them your resume! If you don’t reach out to them directly, they may not think of hiring you.

7. Make sure to use hashtags specific to the company/field you are targeting.

Just like it’s important to tweet about relevant topics in your industry. It’s also important that hashtags you use are targeted towards the companies or fields where you want to be. For example, if I was interested in pursuing a career within the fashion industry. I would definitely use #fashionjobs every time. I tweeted something related to my line of work (and not just post random photos on Instagram with this hashtag). This helps me get noticed by these companies more easily. And ensures I can be found more by people who are actively searching for tweets about fashion jobs.


Paul Haarman says Twitter can be an extremely powerful tool when looking for a job. It’s all about using it in the right way! By following companies and individuals who are tweeting about jobs in your industry. Interacting with them, and using the correct hashtags. You’re putting yourself in a great position to be seen by potential employers. So get started today and see how your Twitter activity can help you find your dream job!

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