Paul Haarman explains The State of Social Media Today and Beyond 2021

The social media landscape is constantly changing, and businesses need to stay up to date on the latest trends to ensure they are using the most effective platforms for reaching their target audiences. In this article, we will take a look at the current state of social media and provide an overview of some of the key trends that are expected to dominate in the coming years says Paul Haarman.

First, let’s take a look at some of the most popular social media platforms today. According to recent data from Statista, Facebook continues to be the dominant social media platform with over 2 billion active users worldwide. YouTube is a close second with 1.9 billion active users, and WhatsApp (owned by Facebook) is third with 1.5 billion active users.

Looking ahead, the following are some of the key social media trends that are expected to dominate in the coming years:

1. Social media will continue to be a powerful tool for marketing and branding.

Social media is an incredibly effective way to build brand awareness and reach new audiences. In fact, social media has become an essential part of most marketing campaigns. According to recent data from eMarketer, global spending on social media advertising is expected to exceed $36 billion this year, and it is expected to grow at a rate of nearly 20% annually through 2021.

2. Micro-influencers will become increasingly popular.

Micro-influencers are individuals who have built up a following on social media but have a significantly smaller audience than traditional celebrities. They are often seen as more authentic and trustworthy than celebrities, and as such, they are becoming increasingly popular with brands says Paul Haarman. In fact, recent data from CreatorIQ shows that micro-influencers can generate up to 11 times the engagement of traditional influencers.

3. Video will continue to be a key content format.

Video is quickly becoming one of the most popular content formats on social media. According to recent data from Cisco, global mobile video traffic will account for 78% of all mobile traffic by 2021. This means that businesses need to start creating more video content if they want to reach their target audiences.

4. Social media will play a larger role in customer service.

Social media is becoming an increasingly important channel for customer service. In fact, a study by Sprout Social found that nearly 60% of customers prefer to use social media for customer service issues. This means that businesses need to make sure they have a strong social media presence and are prepare to handle customer service inquiries via social media.

5. Augmented reality will become more popular.

Augment reality is a technology that allows users to interact with digital content overlaid in the real world. It is expecting to become increasingly popular in the coming years, and businesses should start preparing for it now. For example, brands can use augmented reality to create interactive product demonstrations or to provide more immersive customer experiences.

6. Social media will be used more for political purposes.

While it is not certain which party will take the US presidency in 2020. It is clear that social media will play a key role in the election. Both Donald Trump and Barack Obama were major players on social media during their presidential campaigns. And recent data from Pew Research Center shows that 44% of Americans get their news on social media. Brands should prepare for this trend by creating content related to current events to ensure they are reaching audiences with relevant information explains Paul Haarman.

Now Let’s Talk About The Data…

There are many other trends expecting to dominate this year. But these five are among the most important for brands to keep an eye on as we head into 2019 and beyond. Are there any other trends you think will become more popular in the coming years? Let us know in the comments below.

When it comes to social media, there are few platforms as popular as Facebook. With over 2 billion active users, Facebook is easily the most popular social media platform in the world. Coming in a close second with 1.9 billion active users. And WhatsApp (owned by Facebook), Instagram, and Messenger all have over 1 billion users as well.

In the United States, the most popular social media platform is Facebook with an impressive 203 million active monthly users. This follows by YouTube (owned by Google). Which has more than 150 million active US users per month according to Statista.

However, when it comes to brands, Instagram has arguably become the most important social media platform. This is due to its large number of active users (over 800 million). The fact that those users spend an average of over 32 minutes per day on the platform.


As we head into 2019, it is important for brands to keep an eye on the latest social media trends says Paul Haarman. These trends include the increasing popularity of micro-influencers. The continued growth of video content, the rise of augmented reality, the importance of social media for customer service. And the increasing use of social media for political purposes.

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