Paul Haarman: How can marketers make it easier for their customers to buy from them again and again?

We all know that repeat customers = more business.

But how can we make it easier for our customers to buy from us again and again?

Hint: It’s simple, REALLY simple. And they’ll love you for it.

I’m going to tell you and story of a man I met at the gym one evening…

The Story:

I met a man at the gym one evening by coincidence. He was doing all kinds of crazy exercises, while I was reading a book on my cell phone. For some reason, he thought that we should know each other and introduced himself as Mark (he asked me to call him Mark). After 5 minutes of conversation, it turned out that we had some friends in common. But despite this, we never ran into each other before! Coincidence? Or is there more to it?

The Strategy:

Mark’s strategy was simple. He always made sure he used the same entrance and his locker key number was the same every day: 733. And even though 3 times out of 4 would walk past where I sit, he would still grab my attention and say:

“Hey, I want to introduce you to a good friend of mine. This is John.”

And then we get into a nice little conversation that ends with his friend John buying something from me! And not just any product – the most expensive ones! Mark gets his cut and we all go home happy explains Paul Haarman.

The lesson:

Mark’s strategy was simple, but it worked very well for him.

He did 3 things:

1) Picked a time of day when there were less than 5 people in the gym (so not everyone would come by).

2) Made sure he sat in the same spot every day (and used locker key number 7). And

3) Made sure he said the same greeting every time he wanted to pitch me.

The strategy is simple, easy and it works well for marketers too!

And best of all – you can use this strategy in your business right away by giving out discount codes to customers to encourage them to come back. For example “my friends entering code XYZ get 25% off!” And have you seen how many businesses give out free samples to get people addicted? It’s just that, a strategy based on psychology! The goal is not really to make them buy the sample but to get used to buying from you again later on without making it look like they are being manipulated into doing so says Paul Haarman. Of course, you have to have something good there; otherwise, your customer won’t come back!

Now it’s your turn: Have you used any of the strategies in this article? How do they work for you? Any tips or advice to share with other marketers out there? Share them in a comment below!

Here are some FAQs recently asked by my readers:

How many social media accounts should a business have?

You should have at least one account per social network. The more you have the better chance of reaching your target audience! But if you are just starting out, start with 3 (one on Facebook, Twitter, and Linkedin) and see which one works best for you says Paul Haarman. If it’s Facebook, stick to FB only. If it’s LinkedIn – stick to LinkedIn only. And if it is Twitter – stick to Twitter only. You can always expand later on after seeing the results!

What would be good T-shirt slogans for gym memberships?

Actually, I think keeping things short and simple is best: ‘Lose weight now!’ or ‘Get ripped fast’ or even something like gold’s gym slogan ‘Body by you’.

I’m really curious to know exactly what methods all of these marketers are using, any idea?

If I had to guess, I’d say e-mail marketing (Yes!). But I could also be completely off. It is quite interesting though that almost every single person uses this method!

What are some things that can go wrong with an email marketing campaign?

For example – too many people on your list sending the same message at the same time. Or if one person on your list sends a spammy message or something else that he/she shouldn’t have done. An example of an OK email campaign would be everyone selling stuff online sending out emails about their new products.

Conclusion:

Paul Haarman says, The strategy is simple, easy and it works well for marketers too! And best of all – you can use this strategy in your business right away by giving out discount codes to customers to encourage them to come back. For example “my friends entering code XYZ get 25% off!”. And have you seen how many businesses give out free samples to get people addicted? It’s just that, a strategy based on psychology! The goal is not really to make them buy the sample, but get used to buying from you again later on without making it look like they are being manipulated into doing so. Of course, you have to have something good there, otherwise, your customer won’t come back!

 

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