Paul Haarman- How Small Businesses Can Get More Out of Twitter Using Images

So you’ve decided to give twitter a try. You know tweeting is cool and everyone else is doing it says Paul Haarman. You have several tweets under your belt and you’re just not sure what to tweet about next. Well, you could try tweeting with images! People are more likely to retweet your tweet if it has an image included in the message.

Here’s why:

  • According to a study done on Twitter engagement, tweets with images generate significantly more retweet than those without any imagery at all. Furthermore, posts on Twitter that include hashtags (for example, #small business), which helps group multiple conversations into one stream of posts on Twitter search results pages, also have a greater number of retweet.
  • But here’s the kicker: Only 38 percent of tweets include images. So, if you want to be one of those retweeted business accounts on Twitter, you have to start including images in your tweets!
  • And now that you know why images are so important for small businesses on Twitter, what do you include in your image? That’s where this little article comes into play. Below is a list with five ideas that any business could use with just a little bit of effort says Paul Haarman. Plus, they’re all free or very cheap! For example, say your company has an upcoming sale at its retail store. You can take photos of some items included in the sale and them on Twitter with the corresponding hashtags.

  • For instance, if you are a bakery that is offering free cupcakes this weekend with any purchase over $5, take some photos of the cupcakes and post them on Twitter. To help get you started here are five more ideas for including images in your tweets:
  • Take a picture of one of your employees doing something cool at work. People love to see behind-the-scenes action! Share some recipes! If you sell food, show off some mouthwatering dishes on Twitter with #SmallBizFriday or promote weekly meal planning using #Sunday Supply Take pictures of your storefront! Show people what it looks like through their computer screens by posting photos of how customers can find your store on foot online Share graphics with your followers! If you have an online store, promote deals on Twitter with images that encourage people to spread the word about your deals explains Paul Haarman. For example, if there is a special promotion happening this weekend, post some graphics that are eye-catching and prompt customers to share them with their friends?
  • Take photos of customers shopping in your store or using your services online. This helps give potential clients an idea of what kind of experience they will have when doing business with you.

  • And finally…give it time! You don’t want to give up after two weeks because you aren’t seeing many retweet yet so stick with it for at least six weeks before determining its success rate on Twitter. Test out different times during the day as well as different hashtags to see what works best for your small business.
  • Small Business Trends is the leading publication for entrepreneurs looking to start or grow their own business. Our mission is clear: We empower entrepreneurs with expert advice, actionable tips and exclusive insights on today’s hot issues says Paul Haarman. With more than 190,000 Facebook fans and more than 70,000 weekly visitors to our website (and growing), Small Business Trends gets smarter every day with original content that drives engagement across all platforms — web, social, blog and email. We also work hard to attract a community of small business owners and entrepreneurs that become our loyal advocates.

Conclusion:

Even if you give it time, don’t be discouraged if the number of retweet is incremental! Keep Tweeting and see what works best for your small business.

Small Business Trends is the leading publication for entrepreneurs looking to start or grow their own business. Our mission is clear: We empower entrepreneurs with expert advice, actionable tips and exclusive insights on today’s hot issues. With than 190,000 Facebook fans and more than 70,000 weekly visitors to our website (and growing), Small Business Trends gets smarter every day with original content that drives engagement across all platforms — web, social, blog and email. We also work hard to attract a community of small business owners and entrepreneurs that become our loyal advocates.

 

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