It is important to ensure that your business has a positive online reputation. In addition to the phone calls and walk-ins your company receives, you want customers to seek out your business on social media sites such as Google+, Twitter, or Facebook for promotion of upcoming sales or referral purposes explains Paul Haarman.
In order to start this process, it is important to understand how people gather information about a business before they spend their money with them. Many consumers make use of search engines such as Google before making a large purchase or signing up for a service. When these consumers type in a search query related to your company’s industry, the results page will contain links either pointing towards bloggers and other types of influencers within the community who have mentioned your brand as well as organic search engine results that feature your company website and social media profiles.
So, how do you make sure your business dominates these search engine results pages (SERPs)? The answer is simple: by optimizing your website and social media profiles for search engines. In this article, we will provide you with actionable tips on how to improve your online reputation on social media sites. Let’s get started!
Tips for Improving Your Business’s Online Reputation on Social Media
1. Claim Your Google+ Local Page:
If you have not yet claimed your Google+ Local page, we recommend doing so as soon as possible. This page allows businesses to manage their online presence across Google+, including adding, hours of operation, and customer reviews says Paul Haarman. As a result, the information on your Google+ Local page will populate in SERPs when consumers search for keywords related to your company. According to a study performed by Statista.com, nearly 80% of consumers have visited a business’s website using their mobile device after performing a local search on Google. In addition, more than 50% of consumers conduct at least one local search every day while only around 25% perform multiple searches per day. Therefore, it is important that you claim and optimize your Google+ Local page because this will allow you to dominate the first 2 pages of organic search results for queries related to your company and industry.
2. Create and Optimize Your Company Twitter Profile:
Another way to improve your online reputation is by creating a Twitter profile for your business. By doing so, you can connect with customers and answer questions in real-time while also sharing valuable industry content that will help consumers understand how your product or service may be able to benefit them. We recommend that you include the following in your company’s Twitter profile bio:
- Your full name
- A short description of your company
- The location of your business (i.e., city & state)
Once you have created your account, we recommend setting up keywords in the “tweets” section so that people searching on Twitter for related topics may find you. For example, if I am trying to improve my own online reputation, I may search for keywords such as “social media marketing” or “online reputation management.” As you can see in the image below, Twitter will provide a list of related tweets that you may find useful.
3. Optimize Your Website for Search Engines:
Paul Haarman says in order to improve your online reputation on social media sites, it is important to make sure your website is optimized for search engines. One way to do this is by including keywords in the title tags and Meta descriptions of your website’s pages. Another way to improve your website’s ranking is by adding blog articles that are relevant to your industry and including links back to your website in the article body. Furthermore, we recommend setting up Google Alerts for your company name and other keywords related to your industry. By doing so, you will be aware of any new mentions of your company so that you can respond or share them on social media.
4. Participate in the Conversation:
If someone posts something negative about your business, there is no need to panic. Instead, you want to reach out and provide help if possible. While also asking for additional feedback via a private message to gain further insight. Into what could have been done differently by way of improving your business’s future consumer experience. When responding to negative comments. It is important that you remain calm and polite while offering assistance right away. Rather than getting caught up in a heated discussion that may not end up improving customer sentiment towards your brand. In addition, we recommend that you ask for an email address so that you can follow up with the reviewer privately after your business has had time to further improve its services. This way, they will know that their opinions are important and will be willing to share additional feedback with you.
5. Optimize Your Local Search Listings:
Another way to manage your online reputation is. By creating profiles on local search sites like Google+, Yelp, Super pages, Yahoo! Local, Yellow Pages, etc. By establishing an active presence on these sites. Consumers who are searching for information about your company or industry. Will be able to find out more information quickly and easily while also gaining access to reviews which will help them make better purchasing decisions in the future.
By following these 5 steps, you will be able to stay ahead of the curve. When it comes to improving your online reputation explains Paul Haarman. By doing so, you will be in a better position to establish trust with potential customers. Which can ultimately lead to increased profits for your business in the future. Thanks for reading and feel free to contact us. If you have any questions about our company or how we can help improve your own online presence!