Paul Haarman shares 15 common mistakes made by new businesses

Starting a new business is always a daunting task. There are so many things to think about, and it’s easy to make mistakes along the way says Paul Haarman.

In this article, we’ll take a look at 15 of the most common mistakes made by new businesses.

1. Not planning ahead

One of the biggest mistakes that new businesses make is not planning ahead. This includes failing to create a business plan, not thinking about marketing and sales strategies, and not setting financial goals. Without a solid plan in place, your business is likely to fail.

2. Failing to do research

Another common mistake is failing to do research. Before starting your business, it’s important to do your homework and learn as much as you can about your industry and your target market. This will help you make informed decisions and avoid costly mistakes.

3. Not budgeting correctly

Budgeting is another important aspect of business that many new businesses overlook. You need to create a budget and stick to it; otherwise you’ll quickly find yourself in financial trouble.

4. Failing to market your business

A common mistake among new businesses is failing to market their businesses effectively. Without a strong marketing strategy, your business will likely struggle to attract customers.

5. Choosing the wrong business structure

One of the most important decisions you’ll make when starting a new business is choosing the right business structure. Many new businesses choose the wrong structure, which can lead to tax problems and legal issues down the road.

6. Not hiring the right people

Hiring the wrong people can be a recipe for disaster for a new business. It’s important to take your time and find the right employees who share your vision and values.

7. Failing to track results

If you don’t track your results, you won’t know if your marketing campaigns are working or not. It’s important to track key metrics such as website traffic, conversion rates, and sales leads explains Paul Haarman.

8. Over-spending

One of the biggest mistakes that new businesses make is over-spending on things such as marketing, advertising, and employee salaries. This can quickly drain your resources and put your business in financial trouble.

9. Underestimating the competition

It’s important to do your research and find out who your competitors are. Don’t underestimate them, as they can be a major threat to your business.

10. Failing to plan for the future

A common mistake among new businesses is failing to plan for the future. You need to have long-term goals and plans in place, and you should always be planning for the next step in your business journey.

11. Not taking advantage of technology

Many new businesses fail to take advantage of technology, which can hurt their chances of success. By using technologies such as social media, internet marketing, and website design, you can reach a wider audience and increase sales.

12. Focusing on the wrong things

When starting a new business, it’s easy to get bogged down in the details and lose focus on what’s important. This can lead to wasted time and resources, and can ultimately doom your business.

13. Not networking

Networking is important for any business, and it’s especially important for new businesses says Paul Haarman. By networking with other businesses and professionals, you can create valuable relationships that can help your business grow.

14. Ignoring customer feedback

Customer feedback is essential for any business. If you ignore customer feedback, you’re likely to make mistakes that could hurt your business. Instead, listen to what your customers have to say and use their feedback to improve your products and services.

15. Quitting too soon

Many new businesses give up too soon. They don’t have the patience or the perseverance to see their business through the tough times. If you’re not prepared to work hard and make sacrifices, then you’re not ready to start a business.

In order to be successful, it’s important to avoid common mistakes that new businesses often make. By following these tips, you can give your business the best chance of success.


Starting a new business is no easy task. There are many things to consider, and there are many potential pitfalls says Paul Haarman. By avoiding the mistakes listed above, you’ll give your business the best chance of success.


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