Paul Haarman shares 27 Alarming LinkedIn Statistics That Will Make You Rethink Your Strategy

LinkedIn is a powerful platform for professionals, but it can be difficult to know how to use it to its full potential explains Paul Haarman.

These alarming LinkedIn statistics will help you understand the power of LinkedIn and how you can use it to reach your business goals.

  1. There are more than 430 million LinkedIn members in over 200 countries.
  2. LinkedIn is the world’s largest professional network.
  3. LinkedIn reaches more than 95% of all active online professionals in the U.S.
  4. More than 2/3 of LinkedIn members are interested in learning new skills or keeping up with industry news.
  5. In 2015, over 90 million people visited LinkedIn on a monthly basis.
  6. In 2015 alone, LinkedIn members sent more than 1 billion messages every month.
  7. There are over 3 million companies that have company pages on LinkedIn.
  8. Over 100,000 new profiles were created by marketers through LinkedIn’s official ads platform every single day in 2016!
  9. The typical LinkedIn user spends 17 minutes per month on the site and is connected to 50 different professionals around the world!
  10. Job seekers who have a complete profile with a professional headline receive more job offers, and see 200% more applications from employers within one year of updating their profile!
  11. Companies that add a large number of employees from the same school tend to enjoy a 40% growth in revenue over 3 years, while companies that add employees with different educational backgrounds typically see their revenue decline by 6% says Paul Haarman.
  12. Employers who conduct an active job search on LinkedIn receive twice as many quality candidates as they would by using any other single recruiting source!
  13. When it comes to landing new jobs, 78% of professionals say LinkedIn is their top choice for professional information and career advancement or staying updated on opportunities.
  14. The overall number of visitors to related company pages increased by 198,000 in 2016 alone!
  15. Google found that 57% of senior business decision-makers use social media when researching potential businesses to work with!
  16. More than 50% of B2B decision-makers use LinkedIn to help them make decisions.
  17. LinkedIn is the most effective social media platform for building relationships with potential customers explains Paul Haarman.
  18. LinkedIn Ads are 2x more likely to generate a new customer than any other social media platform!
  19. 30% of people who click on a LinkedIn ad become paying customers, compared to just 5% on Facebook and 6% on Twitter!
  20. LinkedIn has been to be the most effective social media platform for lead generation. With conversion rates up to 9x higher than any other social media site!
  21. LinkedIn is the best social media site for driving website traffic. With visitors up to 61% more likely to visit your website than visitors from Twitter or Facebook!
  22. It has the highest conversion rate of any top social media site. Leading to 3x more sales than Twitter and 14x more sales than Facebook!
  23. LinkedIn has an average click-through rate 6 times higher than Facebook ads!
  24. Emails coming from LinkedIn are opened 27% more often than emails coming from other sources!
  25. Job seekers who use LinkedIn get 12x as many interview requests on average compared with those who don’t use it at all!
  26. On average, companies that have a $100,000 per month spend on LinkedIn Ads receive over 150 new qualified leads every month!
  27. The average order value of leads generated from LinkedIn Ads is $2,000 – 3x higher than the average order value of leads generated from Facebook Ads!

Conclusion:

LinkedIn is an incredibly powerful social media site for businesses of all sizes says Paul Haarman. With over 430 million members in over 200 countries. LinkedIn is the world’s largest professional network. And has the ability to reach more than 95% of all active online professionals. In the U.S. LinkedIn is also a great platform for learning new skills or keeping up with industry news. With over 2/3 of members expressing interest in either. In addition, LinkedIn provides an unparalleled opportunity for businesses to build relationships with potential customers and generate leads and sales. LinkedIn Ads are also 2x more likely to generate a new customer than any other social media platform! As you can see, LinkedIn is a vital part of any business’s social media marketing strategy. If you’re not already using LinkedIn, it’s time to start!

As you can see, LinkedIn is an incredibly powerful social media site for businesses of all sizes. With over 430 million members in over 200 countries. LinkedIn is the world’s largest professional network and has the ability to reach more than 95% of all active online professionals. In the U.S. LinkedIn is also a great platform for learning new skills or keeping up with industry news. With over 2/3 of members expressing interest in either.

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