Google+ has been growing at a rapid pace since its launch in late June, and Google’s +Post ads are another way for small businesses to grow their brands and reach new customers says Paul Haarman.
The following tips and tricks will help you do just that:
1. Optimize Your Profile:
First things first — make sure your profile information is up-to-date and accurate. Include plenty of details about your business or organization; encourage users to add you to their circles; and include links back to your website so people can learn more.
2. Start Conversations:
Google+ provides a real-time stream of updates from friends, family, co-workers, celebrities and businesses you’ve chosen to follow. Join the conversation by sharing interesting content or simply saying hello.
3. Interact with People:
The Google+ stream is a great place to connect and engage with your community members — particularly those who share common interests — so take the time to read and comment on their posts.
4. Create Shared Content:
Google+ makes it easy for you to create and share content from your own website, blog, YouTube channel or other sources. Just hit the “+” button located at the bottom of each post; select “Add Link”; enter the link’s URL; then choose either “Create a new circle” or pick an existing circle where this shared content should be posted. Note that you can also star specific users by clicking the star icon which appears next to their name when they post. This will ensure that any posts or comments created by this person are easy to find explains Paul Haarman.
5. +Post Ads:
Ads on Google+ are similar to standard text ads; however, there is no right-hand side ad unit available for display ads at this time. The cost per click (CPC) depends on the industry in which your business operates and other factors, but has been reported to be around $0.80 CPC when compared with CPCs for AdWords text ads*.
6. Set up Conversions Tracking:
Once you’ve established an ad campaign, it’s important to track conversions so you know what content does — and doesn’t — resonate with your audience. Unlike other ad platforms where conversions are tied to a unique URL, on Google+ you can link directly to any page of your website.
At click time, the visitor doesn’t have to go through several redirects or complete an extra form in order for you to track conversions. This makes it easy to tie specific ad clicks back to sales and other transactions using Google Analytics goals and e-commerce reporting.
Is there a daily budget limit?
No. There is no concept of a daily budget on Google+, so the sky’s the limit, as long as you don’t run over your account’s monthly budget allocation.
What ad formats is available?
At launch, text ads were enable for both desktop and mobile devices. The headline can contain up to 25 characters and two additional lines of description. Containing 35 characters each can be use to display more information about your product or service offering says Paul Haarman. Links within the body copy must point to pages on your website that have already been optimize. For conversion tracking through AdWords or third-party call tracking software. In addition, any links pointing back to your site should also include the rel= “canonical” tag to ensure that clicks are accurately attributed.
What is the cost per click (CPC) for Google+ ads?
This depends on the industry in which your business operates and other factors; however, it’s been reported to be around $0.80 CPC when compared with CPCs for AdWords text ads*.
How can I set up advertising goals and conversions tracking?
Ads on Google+ are similar to standard text ads; however, there is no right-hand side ad unit available. So while you cannot create unique URLs at this time, you can link directly to any page of your website so visitors get exactly what they’re looking for. At click time, the visitor doesn’t have to go through several redirects or complete an extra form in order for you to track conversions. This makes it easy to tie specific ad clicks back to sales and other transactions using Google Analytics goals and e-commerce reporting.
Though Google+ now has 400 million users, the biggest challenge for businesses using the platform is to stand out from those already established says Paul Haarman. In order to meet your potential customers and attract new followers, you need to consistently post relevant and engaging content relevant to your business and industry; join relevant communities; and above all, make sure you take advantage of everything this platform has to offer — including ad features — so that you can use social media marketing as a tool in your customer acquisition plan.