These are just three of the 10+ examples I provide in my own LinkedIn profile says Paul Haarman.
I’m not a ‘career guru’ or some kind of corporate marketing mastermind; I’ve simply done my homework and found ways to make myself more noticeable on this social network.
Therefore, I figured it would be useful to share my top tips with you…
1) Make Your Headline Irresistible “Headlines” that grab attention: o The Guilty Secret Behind Elon Musk’s Success o 8 Secrets From Billionaire Ray Dalio: How He Became the Most Powerful Man in Finance o 12 Things You Need to Know About Becoming Irresistible (According To Science) If these headlines pique your interest, you can see what I’ve included in my own headline below says Paul Haarman.
2) Include Keywords Organically “Google” is the #1 search engine in the world with over 90% of global market share, so it’s no surprise that optimizing for Google provides a significant advantage. If 95% of people are searching on Google, then including at least some relevant keyword phrases in your LinkedIn profile will help ensure they find you… when they search on these terms (e.g., “SoFi San Francisco”). It’s part of an SEO mindset and has nothing to do with spamming or ‘black hat’ techniques.
3) optimize Your Photo Carousel When your headshot is viewed by 75% of people on LinkedIn; it makes sense to optimize the way you appear in your photo carousel. For example, my current LinkedIn profile includes a headshot and 4 additional images:
The benefits of including these kinds of pictures include: o Promoting Your Current Company – If you’re currently employed by a brand or company that wants to stay top-of-mind, then including them in your image array is an excellent way to do this. This serves two purposes:
- Gives visitors who know you from there another reason to visit and
- Encourages people who didn’t know about this company initially to learn more about them because they’ll potentially pop up on search results when someone searches for your name. Showcase Your Personal Life – Including pictures of you engaging in personal activities gives people insight into who you are outside the realm of work. For example, I included these images to give visitors insight into my interests and personality:
Sports enthusiast, fashionist blogger, college student studying abroad in Paris It’s not necessary to include all these pictures for every profile view – keeping it down to 2 or 3 is completely fine based on LinkedIn’s image carousel limit. Just make sure they’re high-quality pictures that show your best self! Promoting Articles You’ve Written – Whether you wrote a guest article, published an eBook, or composed an epic blog post, adding links that point back to these articles can be helpful for both you and your current/future employers if they’re trying to find you online explains Paul Haarman.
4) Optimize Your Summary LinkedIn has a character limit of 2,000 characters on the summary section, so it’s important to optimize yours properly. This doesn’t mean writing as many keywords and links as possible; it actually means including relevant content that provides value to your audience (and prospective employers). For example, my name is Alina Petre and I’m a Digital Marketing Professional with 5+ years of experience generating SEO results for both B2B and B2C companies. Since my goal is to attract recruiters who work for larger companies, I included several different keywords throughout my profile summary: SEO, link building, social media marketing, Google Analytics, blogging. In addition, I tried to make this part as helpful as possible by including a comprehensive list of keywords and phrases I use throughout my profile:
SEO content strategist, San Francisco SEO expert, inbound marketing specialist, Google Analytics pro, blogging evangelist the point is this. Make sure your LinkedIn summary isn’t a bunch of fluff words. That look great on paper but do nothing to provide value! After all, recruiters aren’t checking out your profile just for fun. They’re looking to see what you can do for their company. So be sure to articulate that message clearly and concisely.
5) Create an “Interests” Section the interests section under each user’s public profile. It is one of the most misused sections on LinkedIn says Paul Haarman. While many people might think it’s okay to include a bunch of random keywords. The truth is that recruiters utilize this section to learn more about you. What hobbies do you have outside your career? Are there certain things that interest you enough to expand upon them? For example, I included a list of my personal passions under my interests:
While it might be a little difficult to create a perfect, keyword-optimized LinkedIn Profile from scratch. The truth is that most people’s profiles are severely lacking in effort and/or quality. If you take the time to make yours stand out from the competition. You’ll have a massive advantage over everyone else applying for similar roles!