Paul Haarman- What You Need to Know About Creating a Landing Page for Your Website

A landing page can be one of the most effective ways to sell your product or service. It works by directing traffic to a specific web address, which is usually created specifically for that campaign says Paul Haarman. A good landing page should include certain key elements for maximum effectiveness. For example, there needs to be compelling content right on the home screen, and it’s helpful if the layout is user-friendly.

What makes a good Landing Page?

When designing a landing page you must remember who your intended audience is and what problem they have that your product will solve. Be sure they have access to contact information in case they need help finding their way around the site later on, or simply want more information before making a purchase. Also, make use of relevant keywords throughout. This is an easy way to achieve top rankings on the search engines, as well as make it more likely that your target audience will find you.

What makes a good Landing Page?

A landing page is like any other web page except for one important difference: visitors arrive at the landing page by clicking on a link in an advertisement, not by typing in a URL or using a bookmark. A well-designed landing page should accomplish several goals: engage and inform visitors, motivate them to take action, and convince them of your message says Paul Haarman.

To create a successful landing page:

  • Include only relevant content – every element on the page must be there for a reason;
  • Use strong calls-to-action – lots of “click here” or “check out this article” links makes the page look amateurish;
  • Use plenty of white space so that visitors aren’t overwhelmed by information overload;
  • Be sure to include contact information. If you’re trying to build your customer base, it’s best not to hide behind an anonymous URL. At the bare minimum, ensure that potential clients can easily find your company name and contact details;
  • Review conversions – every successful landing page is measured in terms of conversions (sales made per thousand visitors). Use conversion-tracking software (most major analytics programs include some sort of version) to keep track of how many people are visiting each part of your website, which allows you to identify where changes need to be made.

Setting up your Landing Page

When setting up a landing page you’ll need to pick a URL that’s short and memorable, using relevant keywords throughout the title. The next step is publishing the content. Most web hosting services allow for easy uploads of files in HTML format; if yours doesn’t, check with customer service to find out how you can conveniently convert your document into HTML (most do not charge for this). It’s then just a matter of adding keywords throughout when appropriate (generally in <title> tags or in bolded text), and making sure every link points back to your site. Be sure to follow these pointers closely when putting together your website; otherwise, it might lose business instead of gaining it.

What you need to know about “Landing” your prospect!

The purpose of a landing page is simple: It’s where your online campaign comes to rest. The goal of any landing page is to convert prospects into customers, and for that to happen the website must be designed to maximize its effectiveness explains Paul Haarman. Unfortunately, many marketers fail at this; in fact, I’d say that most landing pages not only fail but also do damage by turning away potential customers who should have been converted into repeat buyers.    So how do you build an effective landing page? There are several key elements involved in putting together a quality site, including content, design considerations, and SEO (search engine optimization). The good news is that any marketer can build a good landing page. By following some general guidelines and applying best practices.

What makes a good Landing Page?

A landing page is like any other web page except for one important difference. Visitors arrive at the landing page by clicking on a link in an advertisement. Not by typing in a URL or using a bookmark. A well-designed landing page should accomplish several goals: engage and inform visitors, motivate them to take action. And convince them of your message.

Conclusion:

The landing page must be able to retain visitors, or they will bounce away says Paul Haarman. Visitors who are captivate by the content of your site stay for a longer time. And are more likely to become customers. So, it’s absolutely essential that you find out. What works best in terms of getting visitors to keep reading your pages instead of bouncing off.

 

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