Paul Haarman: Why Your Business Shouldn’t Ignore Social Media

The Internet has a huge influence on today’s global economy, and one of the biggest disruptions it presents is Social Media says Paul Haarman. As a matter of fact, this social media craze has been growing exponentially in business use since it first appeared about ten years ago. Today your company can not afford to ignore it as a marketing tool or to reach out to customers. In this article, I will explain how businesses benefit from using social media and give some examples of companies already benefiting from it.

How Businesses Benefit From Using Social Media:

A recent study carried by the “Constant Contact” company shows that 80% of small businesses believe that their sales have increased thanks to a Facebook campaign where people learn about them and then visit their establishment.

Another study published by the “EMC” company (which is a cloud computing vendor) reveals that, in 2011, companies who improved their social media efforts saw an increase of 38% in market share.

The most important thing to notice here is that these studies show that using social media isn’t just about branding; it’s also about increasing your sales and expanding your business (much like if you had more advertising and increased your customer base).

I think the conclusion we can draw from all this data is quite obvious: Social Media is becoming increasingly important for businesses and ignoring it means you will lose customers to those who do use it. I don’t think I need to point out how big of a mistake ignoring such a huge part of today’s market can be.

How to Use Social Media for Your Business:

Now you might wonder, “How do I start a social media campaign for my business?” Well, the answer is simple; there are tools out there that will help you to grow your customer base and increase sales (more than simply using Facebook or Twitter to brand your company).

For example, the “Hootsuite” company offers a social media dashboard. That lets you manage all your social media accounts in one place. This is great for businesses. It allows you to quickly and easily post updates to all your social media sites simultaneously. It also gives you insights into how well each post is doing so you can tweak them as needed.

Another tool, “Buffer,” lets you create a queue of posts and then spread them out over time so they’re not all posted at once (this is great for Twitter especially).

There are also many tools that help you measure the effectiveness of your social media campaigns so you can see what’s working and what’s not explains Paul Haarman.

In conclusion, I think it’s safe to say that businesses should not ignore social media as a way to reach out to customers and increase sales. The benefits are clear, and the tools available today make it easier than ever to get started. So what are you waiting for? Get started today!

As a business owner, you know that staying ahead of the curve is essential for your success. And in today’s digital age, that means embracing social media.

Social media has become an indispensable part of marketing, with millions of people using sites like Facebook and Twitter to connect with friends, family, and brands they love. If your business isn’t yet taking advantage of social media, you’re missing out on a huge opportunity to reach new and grow your brand.

In this article, we’ll discuss how your business can benefit from social media, and offer some tips for getting started.

Why Social Media Matters:

Let’s take a look at the statistics – you might be surprised by how important social media has become:

80% of small businesses believe that social media boosts their sales.

Companies that improved their social media efforts saw an increase of 38% in market share.

93% of marketers agree that Facebook is important to their company’s marketing strategy; 93% also use Twitter for marketing purposes.

Every second, on average, around 6,000 tweets are tweeted on Twitter. 98 of Pinterest’s pins are repined, and 175,000 pieces of content are shared on Facebook. Every second!

As you can see, social media is a huge deal. Social networks have become so ingrained in people’s lives. It’s impossible to ignore them when trying to reach out to potential customers.

What Can You Do With Social Media?

So now you’re probably wondering, “what can my business do with social media?” Here are some ideas:

Use Facebook and Twitter for updates about your brand. If your company has an official page or account on one or more social media sites. This is a great way to share product announcements, special offers, photos, videos – anything relevant. To make sure your content gets noticed by the maximum amount of people possible. Make sure it’s high quality, engaging, and interesting. If you do this, people will start to follow your updates. This means they’ll see them in their news feed whenever you post something new says Paul Haarman. The same goes for your personal account – if you’re an employee of the company who interacts with customers often. Having a social media presence can be very helpful in maintaining contact with current customers. And building up brand loyalty among potential consumers.


There’s no doubt about it – social media is here to stay. So if your business isn’t yet taking advantage of all the opportunities it provides. Now is the time to start explains Paul Haarman. The benefits are clear, and the tools available today make it easier than ever to get started. So what are you waiting for? Get started today!


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